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Intro


WELCOME

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Intro


WELCOME

 

I'm a New York based creative, photographer, digital innovator, strategist, academic, journalist. My speciality lies in helping content organizations to innovate using science, data and design thinking to create new products and content strategies, for the digital audience.

In my current role as Director Of Content Strategy at Anomaly I work with clients such as New York Life, Sonos, Johnnie Walker, Crown Royal, Sally Hansen.

 
 

This is my story. 

 
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"Without doubt one of the true social media pioneers. Ahead of the curve and breaking new ground in digital innovation. Neal Mann helped change the way news is delivered."

 

Ed Fraser, Managing Editor Channel 4 News

 

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"Without doubt one of the true social media pioneers. Ahead of the curve and breaking new ground in digital innovation. Neal Mann helped change the way news is delivered."

 

Ed Fraser, Managing Editor Channel 4 News

 

Trained as a broadcast journalist, I cut my teeth as a field producer with Sky News covering both national and international news.  I produced broadcast and multimedia on stories as diverse as the London riots to the war in Libya and Arab Spring. The experience of being on the ground as social media changed the way news organizations covered such stories and the way the audience consumed them was pivotal in shaping my digital thinking.

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In 2012 I moved to New York to work for The Wall Street Journal across social media and editorial innovation.  There I undertook the challenge of creating multimedia projects designed to engage the audience in a unique way. Through interactive projects highlighting emerging technology I developed new techniques to design content for the social and mobile audience. 

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My work has been nominated for an Emmy Award, a Gerald Loeb award and a European Press Award. 

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My work has been nominated for an Emmy Award, a Gerald Loeb award and a European Press Award. 

Though New York is now home, I spent 2014 and 2015 in Australia working for News Corp on its digital content strategy across Editorial, Product and Advertising. I designed content and strategies for a mobile and social audience, using data to understand audience behavior across social, video, App development and native advertising.

Mobile consumption and the distributed digital ecosystem creates unique challenges for brands and needs new production methods. In my current role as Director of Content Strategy for Anomaly I now focus on helping Anomaly's brands engage consumers across digital platforms.

As a Visiting Fellow at the University of Sheffield I continue to evolve my theories, whilst teaching the next generation to think differently. You can find my writing, such as the 'Great Journalism Innovation Problem', on Medium. I've spoken at SXSW Interactive Festival, Social Media Week New York, Social Media Week Sydney, BBC Social Media Summit, News Rewired London, Storyology Sydney.

In my spare time I am founder, Editorial and Creative Director of The Project Magazine a modern rock climbing and lifestyle publication.