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Intro


WELCOME

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Intro


WELCOME

 

I'm a surfer, climber, photographer, filmmaker, magazine publisher and in my work life I help brands go through transformation.

My speciality lies in creating and delivering innovative digital business strategies. I combine my background in publishing with my experience in marketing, innovation, product development and design thinking to create strategic vision and deliver change. 

 
 

This is my story. 

 
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"Without doubt one of the true social media pioneers. Ahead of the curve and breaking new ground in digital innovation. Neal Mann helped change the way news is delivered."

 

Ed Fraser, Managing Editor Channel 4 News

 

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"Without doubt one of the true social media pioneers. Ahead of the curve and breaking new ground in digital innovation. Neal Mann helped change the way news is delivered."

 

Ed Fraser, Managing Editor Channel 4 News

 

Trained as a broadcast journalist, I cut my teeth as a field producer with Sky News covering both national and international news.  I produced broadcast and multimedia on stories as diverse as the London riots to the war in Libya and Arab Spring. The experience of being on the ground as social media changed the way news organizations covered such stories and the way the audience consumed them was pivotal in shaping my digital thinking.

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In 2012 I moved to New York to work for The Wall Street Journal across social media and editorial innovation.  There I undertook the challenge of creating multimedia projects designed to engage the audience in a unique way. Through interactive projects highlighting emerging technology I developed new techniques to design content for the social and mobile audience. At the same time I developed strategies to integrate new thinking across a business. 

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My journalism work was nominated for an Emmy Award, a Gerald Loeb award and a European Press Award. 

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My journalism work was nominated for an Emmy Award, a Gerald Loeb award and a European Press Award. 

I spent 2014 and 2015 in Australia working for News Corp on digital strategy across Editorial, Product and Advertising. Working as part of a team driving the digital transformation of the business, I developed strategies for News Corp's brands across social, video, App development and native advertising. It was here I developed my understanding of new business models, design thinking, the product development process, technology architecture and further formulated my strategies to drive operational change. 

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In 2016 I joined Anomaly and have spent the past two years developing strategies for brands in need of transformative marketing and operating models. My work impact all areas of the business including product, personnel, working processes, technology, innovation and investments. Through a collaborative consultancy process I lead the development of unique consumer centric solutions to drive growth and internal change. 

As a Visiting Fellow at the University of Sheffield I continue to evolve my theories, whilst teaching the next generation to think differently. I've spoken at SXSW Interactive Festival, Social Media Week New York, Social Media Week Sydney, BBC Social Media Summit, News Rewired London, Storyology Sydney. 

In my spare time I am founder, Editorial and Creative Director of The Project Magazine a modern rock climbing and lifestyle publication built on a sustainable collaborative publishing model. 

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