Though New York is now home, I spent 2014 and 2015 in Australia working for News Corp on its digital content strategy across Editorial, Product and Advertising. I designed content and strategies for a mobile and social audience, using data to understand audience behavior across social, video, App development and native advertising.
Mobile consumption and the distributed digital ecosystem creates unique challenges for brands and needs new production methods. As Director of Content Strategy for Anomaly I now focus on helping brands engage consumers.
As a Visiting Fellow at the University of Sheffield I continue to evolve my theories, whilst teaching the next generation to think differently. You can find my writing, such as the 'Great Journalism Innovation Problem', on Medium. I've spoken at SXSW Interactive Festival, Social Media Week New York, Social Media Week Sydney, BBC Social Media Summit, News Rewired London, Storyology Sydney.